Well Beginnings
Diaper Designs
Role: Art director & lead designer

The Walgreens Well Beginnings diaper line was in need of an update. The task was to develop patterns and designs to be printed on the majority of the diaper’s surface as well as create a branded graphic to highlight the diaper size.

 

I did extensive competitive and trend research to help guide the direction for the diaper designs. I illustrated and developed patterns that were gender neutral and would appeal to a wide range of customers. I also developed a number of graphic options to feature the diaper size.